For Pharmaceutical and Device Manufacturers

Summit Health provides programs to support:

1. Direct-to-consumer (DTC) marketing to build brand recognition for pharmaceutical and medical device products.
2. Clinical Trial Support by providing staff for on-site collection of blood (fingersticks and venipuncture), urine and patient information.
3. Medical Device training where nurses will provide instructions on the correct use of a medical device.

Pharmaceutical companies use health screenings to provide a superior return-on-investment over traditional advertising and promotion because screenings directly identify abnormal conditions that require drug therapy. When a patient is identified with an abnormal condition, they are educated on the sponsor's product, given literature, and requested to share their results with their primary care physician. Research has shown that when a doctor writes a prescription, 80% of the time they will honor a patients request for a specific brand.

Pharmaceutical companies value the comprehensive patient health data that will be captured by Summit Health's Software. Our confidential Direct-To-Consumer (DTC) promotion will influence the patient's request for a particular brand during the critical "teachable moment," and our wellness programs will extend the patient's compliance to the prescribed drug regimen. A study Summit Health conducted for a leading pharmaceutical company showed that 27% of the patients who completed an osteoporosis health screening received an osteoporosis drug prescription from their doctor. The same study was conducted for Cholesterol and it was found that 15% of the people screened received a prescription.