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For Retail Organizations
Interested in Providing a Valuable Community Service and Increasing Store Traffic?
Flu Clinics are a marketing tool designed to help retail organizations capitalize on their existing customer relationships in addition to generating increased store traffic. A Flu Clinic is normally held for four hours with one or more experienced nurses. On average, a nurse can administer 25 flu shots per hour. Customers are very receptive to an in-store flu clinic because it is convenient, economical, and professional.
Marketing
Effective marketing can mean the difference between a marginally successful and extremely successful program. It is important that you market your program to your customers and your local community in order to realize the highest level of participation. With a strong marketing effort, it is possible to immunize a large number of people during a flu clinic.
Summit Health provides one of the most extensive marketing support programs in the industry that includes the following:
- "How to" Market Your Flu Program Manual
- Posters
- Flyers
- Bag Stuffers
- Ads
- Direct Mail Campaign
- Private Labeled Flu Web site
- Overhead Announcement Scripts
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Retail organizations are also given a password so their pharmacies can login and have access to a variety of additional downloadable marketing materials including flyers, posters, newsletter articles, sample announcement letters and more.
Benefits
The benefits of a Flu Program include the following:
- Introduction of new customers to the pharmacy
- "Value added" service for current customers
- Positions the retailer as a community minded company
- Increases product sales (prescriptions, grocery, and OTC and convenience items) from increased foot traffic and new customers.
- Increases positive interaction with the local business community, senior centers and physicians.
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