The conversation around plastic surgery is changing. For years, the industry seemed to speak almost exclusively to women, but that dynamic has shifted significantly. Men are now seeking cosmetic enhancements in record numbers, driven by a desire to look as energetic and youthful as they feel.

At Summit Health, we have noticed a distinct rise in male patients inquiring about surgical and non-surgical options. Whether it is to stay competitive in the workplace or simply to boost personal confidence, men are realizing that taking care of their appearance is not just acceptable—it is empowering.

Here is a look at the popular male plastic surgery procedures trending and how they address common concerns with subtle, masculine results.

The Goal: Refreshed, Not Different

When men visit a plastic surgeon, their goals often differ slightly from those of female patients. While women may seek to smooth and soften features, men typically want to maintain strong, defined lines.

The primary objective for most male patients is to look "refreshed." They want to erase the tired, worn-out look that stress and aging can create, without losing the rugged character of their face. They fear looking "overdone" or feminized. This is why choosing a surgeon who understands the nuances of male anatomy is crucial. A skilled surgeon knows how to rejuvenate the face while preserving masculine features like a strong jawline or a prominent brow.

Trending Procedures for Men

While men are exploring a wide range of treatments, a few specific procedures have surged in popularity recently. These target the areas where aging tends to hit men the hardest.

Gynecomastia Surgery (Male Breast Reduction)

Gynecomastia, or the development of enlarged breast tissue in men, is much more common than many realize. It can be caused by hormonal changes, genetics, or certain medications and often impacts self-confidence—especially at the gym, beach, or even in fitted shirts. Gynecomastia surgery offers a permanent solution by removing excess breast tissue and fat, restoring a flatter, more masculine chest. Recovery is typically straightforward and the results can be transformative for men who have struggled with this concern for years.

Liposuction for Men

No matter how dedicated you are to diet and exercise, stubborn pockets of fat can linger—particularly in the abdomen, flanks ("love handles"), chest and neck. Liposuction remains one of the most requested procedures for men because it precisely targets these areas to sculpt a leaner, more defined physique. Modern techniques allow for small incisions and quick recovery times, making it a popular choice for men who want effective results with minimal downtime.

Eyelid Surgery (Blepharoplasty)

They say the eyes are the window to the soul, but they are also the first place to show exhaustion. Heavy, drooping upper eyelids or puffy bags under the eyes can make a man look older and more tired than he actually is.

Eyelid surgery is a top choice for men because it offers a high impact with relatively low downtime. By removing excess skin and fat, surgeons can "open up" the eyes, creating a more alert and approachable appearance. The incisions are strategically placed within natural creases, making scars virtually invisible once healed. It is a subtle change that makes a significant difference in how others perceive your energy levels.

Facelifts and Neck Lifts

A sharp, defined jawline is often associated with masculinity and vitality. Unfortunately, gravity and time can lead to jowls and a "turkey neck" (excess skin and bands on the neck), which softens the profile and adds years to a man's appearance.

Modern facelifts and neck lift techniques are designed to reposition deep tissues, not just stretch the skin. For men, this often involves a combination of a facelift and a neck lift to restore a crisp jawline and eliminate sagging skin under the chin. The result is a stronger, more defined lower face that looks natural, not pulled tight. This procedure is particularly popular among men in executive roles who want to project vigor and authority.

Rhinoplasty (Nose Reshaping)

The nose is the central feature of the face and even minor imperfections can throw off facial balance. Men often seek rhinoplasty to correct a dorsal hump, a crooked nose from a past sports injury, or a bulbous tip.

Male rhinoplasty requires a careful artistic eye. The goal is usually to straighten and refine the nose without making it too small or upturned, which can look feminine. A strong, straight nose enhances facial harmony and can even improve breathing function if a deviated septum is corrected simultaneously.

Non-Surgical Options on the Rise

Not every man is ready for the operating room and that is okay. Non-surgical "tweakments" are also booming.

• Brotox: The use of neuromodulators like Botox to soften deep forehead creases and frown lines.
• Fillers: Used strategically to build out a weak chin or define the jawline, mimicking the effects of bone structure.
• Body Contouring: Treatments like CoolSculpting or liposuction to target stubborn pockets of fat, such as "love handles" or enlarged breast tissue (gynecomastia), that resist diet and exercise.

If you have been considering a procedure to refresh your look, now is the time to explore your options. You do not have to live with features that make you look older or more tired than you feel. Make an appointment for a consultation today. Let us help you sharpen your edge and face the world with renewed confidence.